Journalist & Digital Media Leader
Journalistin & Digitalstrategin
Summary:
Building resilient digital journalism at the intersection of editorial judgment, technology, and organizational design. Transforming organizations to master digital change in business models and communication.
Entwicklung von faktenbasierten Nachrichtenjournalismus an der Schnittstelle von Redaktion, Technologie und Organisation. Ich manage seit 15 Jahren erfolgreich die digitale Transformation von Unternehmen und Kommunikation.
Expertise
News & Editorial Leadership · Digital Strategy for Media Organizations · Team & Leadership Development
I build digital journalism that works — not just in theory, but in practice.
For more than fifteen years, I’ve worked in management positions across startups, consulting, and Germany’s public broadcasting system, aligning editorial standards, technology, and organizational structures so that journalism can serve audiences clearly and sustainably.
I’ve launched newsrooms, restructured legacy workflows, and led national-scale digital platforms through growth and transformation. I care about strong teams, resilient systems, and communication that holds up under pressure. Motivation and empathy are core principles of my leadership.
Clarity beats noise — especially in digital environments.
Current role
Executive Editor, Digital
ARD-aktuell (Tagesschau) | 2019–Present
I lead the editorial and strategic development of the digital platforms behind tagesschau — including tagesschau.de, the tagesschau app, and a national podcast portfolio.
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Managed an annual budget of 8.8 Mio EUR, co-led a team of 150 (60 direct reports)
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Guide one of the most widely used news platforms in the German-speaking world. Record traffic in 2020 and again in 2025 placed tagesschau.de among the top five news outlets in the DACH region and the leading public media news platform online, reaching over 200 Mio. visits in 2025.
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Established digital editorial standards that balance innovation, speed, and journalistic integrity.
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Built and restructured multidisciplinary teams across editorial, product, distribution, and development; hired 30+ colleagues in the digital division.
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Represent the digital platforms within ARD governance structures and long-term strategic planning.
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Provide leadership during major news events and structural transitions, ensuring that growth never outruns editorial responsibility.
“Juliane leads with clarity, courage and realism. A rare and powerful combination.”
—Karsten Samland
TikTok, Head of Publishers (DACH)
Peer perspectives
“Throughout her career, Juliane has proven to be fearless and results-oriented, consistently leading organizations to new heights.”
—Moritz Adler
Google, Senior Industry Leader for Gaming, Apps and Entertainment
Peer perspectives
Selected experience
Deputy Editor, Digital — ARD-aktuell (2018–2019)
Helped design the structural foundations of tagesschau’s digital transformation; introduced KPI frameworks and new desk structures. Promoted to Executive Editor.
Editor-in-Chief, BuzzFeed Germany (2014–2016)
Built and led the German launch of BuzzFeed, recruiting the founding newsroom and adapting a global digital media model to the German market.
Digital Media Consultant (2016–2019)
Advised media and civic organizations on digital strategy, workflow design, and audience-centered communication systems.
Social Media Editor — ZEIT ONLINE / DIE ZEIT (2012–2014)
Led social strategy and newsroom training during the transition of a legacy brand into the social web.
Projects & community engagement
Advisory Board — Use The News (dpa)
National initiative strengthening news literacy and engagement among young audiences.
Mentor — Voices of Brandenburg
Supporting early-career journalists in professional development and editorial judgment.
Co-Founder — kleinerdrei (Grimme Online Award nomination)
Feminist group blog on politics, pop culture, and digital society.
#ehrlichewahl (ZEIT ONLINE)
Participatory campaign generating 7,000+ contributions and a nationwide poster installation.
Speaking & teaching
Regular speaker at industry conferences including re:publica and Medientage München.
Lecturer at universities and journalism schools on digital transformation, public discourse, and newsroom strategy.
Education
M.A., Media & Communication Studies
Freie Universität Berlin
Grade 1.1 (with distinction)